Shop signs and retail signs are some of the best types of signage available for promoting your business. It makes it all the more bewildering that some businesses choose not to invest in this channel and allow their signs to deteriorate, reducing their impact and powers of impression.
Retail outlets have a tendency to neglect physical advertising in general and that can leave shop signs at the bottom of the pile in favour of digital advertising such as listings and SEO. Big mistake- the average digital listing needs constant upkeep and tweaks, whereas a good quality collection of shop signs can last for up to ten years, depending on craftsmanship and the quality of materials used. To look at this in cost effective terms; the amount spent on your shop signs- let’s say 1000 pounds, as a one off cost is around the amount you would spend on digital space every year. Given that physical shop signs last around ten years, this is a cost of 100 pounds per year and in place of digital advertising a saving of around 900 pounds per year. When you look at it like that, there really is no argument about whether or not you should invest in quality signage.
When it comes to shop signs what are the options available?
Here at Aspect Signs we have the knowledge and experience to provide you with a sign that reflects brilliantly your brand. We can create something from scratch, or if you already have a logo, we can advise with regards to what particular materials and sizes can bring out the best in your designs. Among others we can provide fascia signs, wall manifestations,vinyl and acrylic lettering, 3D illuminated lettering, double sided projection signs, internal signage and etched and engraved plaques. We provide the complete signage solution for your shop needs.
For low cost options, we can deliver the likes of acrylic letters fixed directly to walls and vinyl graphics fixed to windows and walls. At a slightly higher cost are the likes of metal, and in particular stainless steel lettering mounted onto panels or walls. You can even get round the lack of 3D illumination, for a lower price tag by use of trough light.
For high-end shop signs look no further than elegant metals such as brass used to create lettering and of course if you want to get really fancy, 3D illumination through LED lighting can give you that touch of class and a polished finish.